01. The Challenge
Cascara is one of the most exciting ingredients in the energy category, providing natural energy from the coffee plant, while minimizing waste and amplifying antioxidants and natural benefits. The BeGOAT team, a new player in the cascara energy space, came armed with years of experience on the front lines of the energy beverage category and a compelling new product
Cascara is one of the most exciting ingredients in the caffeinated beverage category, providing natural energy from the coffee plant, amplifying the uptake of beneficial antioxidants and natural benefits for the consumer, and minimizing food production waste for the planet. The BeGOAT team, a new player in the cascara energy space, came armed with years of experience on the front lines of the energy beverage category and a compelling new product that boasted delicious taste and invigorating energy derived from natural ingredients.
02. The Work
BeGOAT asked RoadTrip to develop an initial brand and communications strategy, adapting its existing packaging design to create a point of differentiation against competition, appealing to crtitical distribution networks to create sell-in opportunities.
RoadTrip concepted a launch strategy that positioned BeGOAT with a compelling brand and product narrative, spotlighting a proprietary process and 4 category-driving flavors. The strategy was designed to first win attention with major distribution companies to achieve sell-in, then appealing to consumers at the point of sale to drive sell-thru, in turn opening more doors for sell-in.
BeGOAT’s retro vintage brand identity strikes a nice balance of historical reference with a modern touch. The products eye catching layouts with bright pop colors leap off the shelf.
To ensure an effective product launch for BeGOAT, RoadTrip developed a variety of assets that inform the world of Cascara+, product features and the four tasty flavor profiles. Sales collateral, website design, POS creation and social media creative development all showcase the brands bold color palette, vintage brand elements and provocative can photography.
03. Services Provided
Thanks in part to RoadTrip’s brand and creative strategy, BeGOAT is now being distributed in major grocery, convenience, and natural foods stores in the northwest.